The Corvette has long been a symbol of the American sports car. With a rich history dating back to 1953, it strikes a powerfully nostalgic tone with its buyers. However, many true sports car fans dislike the Corvette because it is a car with a duel personality disorder. It is not that it is a bad car, the problem is that it is a Chevy.
Chevy’s have always been known for their affordability, longevity and reliability. The very opposite of what a high- speed super car like the Corvette stands for. In fact, the average Corvette buyer is a 58 year old, white American male who has probably bought Chevy’s most of his life and continues to expect the same affordability in the Corvette. Due to the popularity of foreign cars and a move to more economical and green cars, the youth of today just aren’t buying the Corvette.
The problem is that Chevy wants to market the Corvette as a super sports car and hopes one day to rival the big European names, which of course means making some changes that will drive up the price. The problem is, will this cost them their current fan base? One example is that the C6 Corvette comes with clunky, hard, drive-flat tires that last forever instead of slick, high performance tires that only last 20,000 miles. When asked about it, Chevy’s response was that their fans would never go for expensive, short life tires, making the Corvette a bit of an anomaly.
Another example are the seats in the Corvette. To put it bluntly, they are cheap and not sports car quality. It has been noted that the steering wheel practically hangs in your lap and that you literally slide around in the cheap seats as you make tight turns. When asked about it, Chevy’s response was the same: that their customer base wouldn’t appreciate expensive seats.
The problem is they want to amp the Corvette up to compete with Porsche and even Ferrari. So a person who buys an $80,000 Corvette will want to sit on cheap seats when a Porsche for the same price offers far more luxury? It has also been pointed out that the average age of Porsche 911 buyer is 53, not to far behind the Corvette buying age, and they are spending just as much, if not more, then the Corvette buyer.
If Chevy wants the Corvette to be taken seriously as an elite car, they are going to have to make some changes to the quality of it. In fact, it has been recommended that Chevy disassociate them self from the Corvette completely, even going so far as to remove the famous Chevy bowtie from the front and back of the car. They would not be the first to do so, as Dodge has recently done with its new super slick Viper. As Chevy movies into the next generation of Corvettes it will be interesting to how it changes and if its’ traditional fan base will change with it.
About Author: Aiden Jefferson lives in Southern California. One place to find used cars is www.EnterpriseCarSales.com